Outcast is proud to introduce branded radio!

We deliver a 24/7 updated, plug n’ play digital radio for your brand – made by hand from the industry best.

WHAT IS BRANDED RADIO?

brand-channel

Brand channel

Address your content! A branded radio is a content-based, mobile and targeted radio adapted to a brand. A new, strong channel with content ownership.
connector

Fan Connector

Bypass traditional media! Brands can reach out and engage directly with fans through content of high relevance synchronized with various digital platforms.
traffic-driver

Traffic Driver

Get new costumers! A branded radio is a traffic engine to and from social media. Also an interactive tool to build loyalty and CRM around the brand.
revenue

Revenue Platform

Earn money! The opportunity to add commercials to the radio flow means that everyone interested in your fans is a potential advertiser.

THE FUTURE OF RADIO IS HERE

  • 19%2004
  • 28%2007
  • 41%2010
  • 53%2014

Digital radio listening weekly reach in the UK. (Source: rajar.co.uk)

Digital radio is now an interactive medium that engages millions of online and
mobile users worldwide – The high penetration of broadband and mobile
devices forms a fast forward moving curve of digital radio listening.



With a branded radio you are given a unique channel to distribute your content. It can be integrated to your existing campaigns and follow your strategies for brand activation. And it is all wrapped up with a first class hand made music flow – in a plug n’ play solution. We handle every aspect of the set-up – and deliver a fullscale, 24/7-updated, brand-adapted and streaming-ready digital radio. You will experience seemless integration with your online platforms and social media. And your fans can enjoy music and content adressed by your brand on their computers, tablets and mobile phones.


A branded radio has an optional commercial surface with advertising, sponsorship, endorsements and more. This provides a new revenue platform for your brand and you can monetize your own content. Potential advertisers can be partners, suppliers and other products who share your target group and wants to communicate to them. Advertising can be sold by your own sales department or by the Outcast sales department who can secure a commercial success. We use specific tools to target one-to-one ad campaigns and geo-segmentation. These are the tools that match the new consumer trends and builds a new layer to the future of commercial radio.

WHAT IS THE PROCESS?

1

IDENTIFY

It all starts with your brand strategy. From here we work through your campaign goals and end up defining a clear target for engagement, market share and turnover.

2

CREATE

We build a premium radio solution inside out with music flow, promotion spots and editorial content. Our dedicated team also manages copyrights, sales, technical set-up etc.

3

LAUNCH

We prepare and secure a smooth launnch so your branded radio will fit your existing marketing channels and synchronize with your social media platform.

4

ENGAGE

After launch its time to connect, engage and share music and content with fans. We stay onboard to secure ongoing involvement and to deliver targets for market share and turnover.

GET IN TOUCH WITH US

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